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paving the way for a new manufacturing era

Welcome to the First Track Lab. We're here to challenge the riding sports industry and pave the way for a new manufacturing era.

 

Riding sports industry? We're talking skis, snowboards, wakeboards, and kiteboards that have been produced and distributed in the same way for decades. 

Our clients are major brands, SMEs, and start-ups looking for development and production solutions. We speed up their R&D and press their products with unprecedented flexibility. And we do so directly from our facility, based in Verbier, Switzerland.

In other words, we open alternatives to the established production & business organization. We make the change happen!

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gear development

Product design

Ride tech and eco tech development

Prototyping and proof-testing

Mechanical analysis

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production

Swiss Made

High flexibility

High quality

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go to market

Business strategy & consulting

Sustainability & transformation

Marketing strategy & execution

1

innovation award
ISPO brandnew,
best winter
hardware innovation

6

team members
working with the
support
of 5 business partners

4

primary sports
ski, snowboard, wakeboard, kitesurf

5

custom machines
to shape, press, test prototypes in less than 24h without mold

2'154

cups of coffee
and many many

long working nights

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first of its kind, based in verbier, switzerland

Discover the First Track Lab through the unique eye of Seb Jam, our friend and the official video maker. 

Most of the shots have been taken in the area of Verbier, either in our lab or in the surrounding mountains, the ultimate playground to test our latest developments in real conditions.

"First Track Lab is the brainchild of Yoann Chapel and Selim Abdi, a classic pair of disrupters out to shake up traditional ski manufacturing." 
 

the telegraph,

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our services

With over 10 years of background in product and brand development, the First Track Lab team can basically launch a brand from scratch. From branding & positioning, technology development, product design and down to the production and go to market, we can help you at pretty much any stage of value chain. 

research & development

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Research

Ride technology development

Eco technology development

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Concept / product design

Technology integration

validation

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Fully functional prototype

Pulled in 24h from the design validation

No investment in molds

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Mechanical testing (data-driven)

Real condition testing (feeling-driven)

production

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Swiss Made production

Full flexibility on volumes & stocks

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Quality check during production

Gear testing for quality standard validation

go to market

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Business consulting & strategy

Sustainable & business transformation

Product offering diversification

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Marketing consulting & strategy

Digital transformation

Marketing execution

simplified r&d process

Developing a truly innovative product is often an expansive and long-lasting crusade. Investment in molds is usually required from the prototyping phase and brands have to take a risky bet on their ideas. The time to produce these molds is also a major constraint and when the production finally happens, back and forth start between the production site and the testing site. Here again, expansive, time consuming and not ideal for the CO2 footprint. 

At the First Track Lab, our mission is to simplify this process and make innovation in the riding sports affordable, fast and flexible. Our lab has been entirely designed to build prototypes without mold and the testing areas are basically next door. 

classical process

first track lab process

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selected clients

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meet the crew

Versatile, creative and entrepreneur, these are the attributes best defining the First Track Lab team members. Through the past years, they have sharpened their skills together at Anticonf, a riding brand founded by Selim a decade ago. In addition to this common project, all have had experiences on their own in different industries.

 

And in their task, they are also supported by several business partners with various background (wide scale business, winter sports, entrepreneurship...). 

Please meet the First Track Lab founders ! 

Yoann is the business profile behind the First Track Lab.

In addition to his managing role in the lab, Yoann has a background as marketing agency manager. He is overseeing the global business organization of the First Track Lab. 

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yoann chapel

Managing Partner, Lab Captain

With over 12 years of experience in development of riding gear, Selim is the mastermind behind the First Track Lab.

In addition to his managing role in the lab, Selim is also coordinating wide scale ski production at the AST factory in Tunisia, bridging the gap between R&D and volume production.

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selim abdi

Founder, Head of Disruption

 
 

first track lab

Chemin de Châble Creux 16

1934 Le Châble VS

Switzerland

 

contact us

First Track Lab - Yoann Chapel

yoann chapel

Lab Captain

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