swiss ski factory 4.0
First Track is a next-generation development and production hub for riding equipment, based in Verbier, Switzerland.
Our Vision: to revolutionize ski manufacturing through the advanced capabilities of Industry 4.0 technologies.
We supply small, medium, and large ski brands, openning a new era of unparalleled flexibility and agility for their supply chains.
live supply chain.
Imagine a world where market fluctuations becomes an opportunity for your brand to gain market share.
Imagine a world where you produce only what's sold, and stock is no longer your concern.
Imagine a world where your profitability is secured, regardless of the season’s quality or the global economic context.
Welcome to the future of your industry. Welcome to First Track.
jump aboard!
We offer a unique opportunity to reshape the industry, fostering a more sustainable and collaborative approach centered around a highly efficient supply chain. Specifically, we provide:
Fast & flexible product R&D
Swiss Made quality products
Agile real-time production
Increased sustainability
services.
research & development
Providing R&D solutions with high speed and no limitation to innovation.
We turn your ideas into reality.
custom series production
Offering a range of pre-developed products, that allow you to focus on your branding.
We provide the shape, you provide the design.
bespoke series production
Providing real-time series manufacturing and enhancing your supply chain.
We follow supply you in real-time.
consulting
Supporting your brand in its development or focusing on specific topics.
We answer the big questions.
client selection.
From small to large brands.
the telegraph
"First Track is the brainchild of Yoann Chapel and Selim Abdi, a classic pair of disrupters out to shake up traditional ski manufacturing."
highlights.
Awards, partners & press features
team
yoann chapel
Co-founder, Lab Captain
Swiss knife marketing & management expert with 10 years marketing agency track.
Managed a team of 20+ people in Geneva and structured HR for a 70 people team in Shanghai.
Account manager for large accounts: TAG Heuer, Vacheron Constantin, IMD, Piaget…
Managed marketing & communications at Anticonf and Movement skis.
selim abdi
Co-founder, Head of Disruption
Unique set of skills covering riding equipment design, R&D and production at all scales.
Repositioned, harmonized, and redesigned all Movement ski collections.
Managed Tunisian ski factory AST with a production capacity of 50K pairs of ski / year.
Founder of Anticonf, designer of the award-winning Next Core technology.
sampo vallotton
Production Manager
elisa baumeler-berclaz
Quality & Logistics Manager
romain marroffino
Production specialist
lu graham
Production specialist
eduardo burry
Production specialist
featured
Client projects & partnerships selection.
Simply. x First Track Lab
Verbier x First Track Lab
Xavier de le Rue x First Track Lab
Black-Line x First Track Lab
Gin Kiteboarding x First Track Lab
Anticonf x First Track Lab
contact us.
first track sa
Chemin de Chable Creux 16
1934 Bagnes
Switzerland