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in short...
The First Track Lab is a development & production hub for riding equipment, based in Verbier, Switzerland.
Our vision: to create a new era for ski, snowboard, kiteboard & wakeboard manufacturing.
Photo credit: @mirtewashere
Video credit: @jamsebastien
our mission.
Introduce alternative ways to produce riding equipment and create new business opportunities for your brand.
Fast & flexible product R&D
Agile & demand-driven production
Swiss Made quality products
Local, increased sustainability
Photo credit: @raphaelsurmont
a unique facility.
We recently opened our new site: a smart & agile production facility, leveraging 4.0 manufacturing technologies.
For us, the future of hardware production is materialising through short & reactive production cycles, high flexibility and limited stocks.
This new approach allows brands to produce locally and based on the effective demand. As a result, it helps lower the overall transportation impact, reducing waste and optimising the financial risk.
Photo credit: @mirtewashere
services.
Here to assist you at any stage of your value chain.
innovation
Launch audacious projects with high agility and limited risk.
We turn your ideas into reality.
production
Unlock new commercial models, production becomes an opportunity, not a constraint.
We adapt boost your value chain.
prototypes
Develop new products with unprecedented speed & flexibility.
We press your prototype in 24h.
consulting
Leverage top industry experts and take your business to the next level.
We answer the big questions.
Photo credit: @olivergodboldphoto
featured
Client projects & partnerships selection.
Gin Kiteboarding x First Track Lab
Verbier x First Track Lab
Xavier de le Rue x First Track Lab
Black-Line x First Track Lab
Anticonf x First Track Lab
Photo credit: @mirtewashere
"First Track Lab is the brainchild of Yoann Chapel and Selim Abdi, a classic pair of disrupters out to shake up traditional ski manufacturing."
the telegraph
Photo credit: @thibaut.lampe
co-founders.
yoann chapel
Co-founder, Lab Captain
Swiss knife marketing & management expert with 10 years marketing agency track.
Managed a team of 20+ people in Geneva and structured HR for a 70 people team in Shanghai.
Account manager for large accounts: TAG Heuer, Vacheron Constantin, IMD, Piaget…
Managed marketing & communications at Anticonf and Movement skis.
selim abdi
Co-founder, Head of Disruption
Unique set of skills covering riding equipment design, R&D and production at all scales.
Repositioned, harmonized, and redesigned all Movement ski collections.
Managed Tunisian ski factory AST with a production capacity of 50K pairs of ski / year.
Founder of Anticonf, designer of the award-winning Next Core technology.
Photo credit: @thibaut.lampe
contact us.
first track sa
Chemin de Chable Creux 16
1934 Bagnes
Switzerland
Photo credit: @mirtewashere