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First Track - Swiss Ski Factory 4.0

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swiss ski factory 4.0

First Track is a next-generation development and production hub for riding equipment, based in Verbier, Switzerland.

Our Vision: to revolutionize ski manufacturing through the advanced capabilities of Industry 4.0 technologies.

We supply small, medium, and large ski brands, openning a new era of unparalleled flexibility and agility for their supply chains.

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jump aboard!

We offer a unique opportunity to reshape the industry, fostering a more sustainable and collaborative approach centered around a highly efficient supply chain. Specifically, we provide:

Fast & flexible product R&D

Swiss Made quality products

Agile real-time production

Increased sustainability

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services.

research & development

Providing R&D solutions with high speed and no limitation to innovation.

We turn your ideas into reality.

custom series production

Offering a range of pre-developed products, that allow you to focus on your branding.

We provide the shape, you provide the design.

bespoke series production

Providing real-time series manufacturing and enhancing your supply chain.

We follow supply you in real-time.

consulting

Supporting your brand in its development or focusing on specific topics.

We answer the big questions.

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client selection.

From small to large brands.

ULL - Swiss Made Skis

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the telegraph

"First Track is the brainchild of Yoann Chapel and Selim Abdi, a classic pair of disrupters out to shake up traditional ski manufacturing."

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highlights.

Awards, partners & press features

First Track x ISPO Brandnew

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team

First Track - Yoann Chapel - Swiss Made Skis Manager

yoann chapel
Co-founder, Lab Captain

Swiss knife marketing & management expert with 10 years marketing agency track.

Managed a team of 20+ people in Geneva and structured HR for a 70 people team in Shanghai.

Account manager for large accounts: TAG Heuer, Vacheron Constantin, IMD, Piaget…

Managed marketing & communications at Anticonf and Movement skis.

selim abdi
Co-founder, Head of Disruption

Unique set of skills covering riding equipment design, R&D and production at all scales.

Repositioned, harmonized, and redesigned all Movement ski collections.

Managed Tunisian ski factory AST with a production capacity of 50K pairs of ski / year.

Founder of Anticonf, designer of the award-winning Next Core technology.

First Track - Selim Abdi - Swiss Made Skis Designer

First Track - Sampo Vallotton - Swiss Ski Production

sampo vallotton
Production Manager

First Track - Elisa Baumeler - Swiss Ski Production

elisa baumeler-berclaz
Quality & Logistics Manager

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featured

Client projects & partnerships selection.

Simply. x First Track Lab

Verbier x First Track Lab

Xavier de le Rue x First Track Lab

Black-Line x First Track Lab

Gin Kiteboarding x First Track Lab

Anticonf x First Track Lab

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contact us.

first track sa

Chemin de Chable Creux 16

1934 Bagnes

Switzerland

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