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A DEVELOPMENT AGENCY FOR THE RIDING INDUSTRY

The First Track Lab was born from our years of experience developing snowboards, skis, wakeboards and kitesurfs. We aspire to translate ideas & dreams into reality from our unique facility in Verbier, Switzerland. Able to produce all kind of prototypes within hours, making innovation fast and affordable for any brand, we run your R&D, handle your production, support your marketing and much more.

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Gear Development

Product design

Ride tech and eco tech development

Prototyping and proof-testing

Mechanical analysis

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Go to Production

Swiss Made series production

Wide scale production

Quality control

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Go to Market

Business strategy & consulting

Sustainability & transformation

Marketing strategy & execution

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INNOVATION AWARD

ISPO brandnew, best

winter hardware innovation

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TEAM MEMBERS

working with the support

of 5 business partners

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PRIMARY SPORTS

ski, snowboard,

wakeboard, kitesurf

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CUSTOM MACHINES

to shape, press, test prototypes in less than 24h without mold

957

CUPS OF COFFEE

and many many

long working nights

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FIRST OF ITS KIND, BASED IN VERBIER, SWITZERLAND

Discover the First Track Lab through the unique eye of Seb Jam, our friend and the official video maker. 

Most of the shots have been taken in the area of Verbier, either in our lab or in the surrounding mountains, the ultimate playground to test our latest developments in real conditions.

 

OUR SERVICES

With over 10 years of background in product and brand development, the First Track Lab team can basically launch a brand from scratch. From branding & positioning, technology development, product design and down to the production and go to market, we can help you at pretty much any stage of value chain. 

Research & Development

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Research

Ride technology development

Eco technology development

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Concept / product design

Technology integration

Validation

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Fully functional prototype

Pulled in 24h from the design validation

No investment in molds

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Mechanical testing (data-driven)

Real condition testing (feeling-driven)

Go to Factory

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Wide scale production management

Privileged production partner: AST (Tunisia)

Open to work with any factory

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Quality check during production

Gear testing for quality standard validation

Go to Market

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Business consulting & strategy

Sustainable & business transformation

Product offering diversification

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Marketing consulting & strategy

Digital transformation

Marketing execution

"With the First Track Lab, translating an idea into a viable prototype has never been so straight forward.  No need to invest in expansive molds and a window of 24h is usually enough to get a model out for testing." 

Selim Abdi, Founder, Head of Design and R&D 

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SIMPLIFIED R&D PROCESS

Developing a truly innovative product is often an expansive and long-lasting crusade. Investment in molds is usually required from the prototyping phase and brands have to take a risky bet on their ideas. The time to produce these molds is also a major constraint and when the production finally happens, back and forth start between the production site and the testing site. Here again, expansive, time consuming and not ideal for the CO2 footprint. 

At the First Track Lab, our mission is to simplify this process and make innovation in the riding sports affordable, fast and flexible. Our lab has been entirely designed to build prototypes without mold and the testing areas are basically next door. 

Classical Process

First Track Lab Process

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SELECTED CLIENTS

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Photo credit: © MVD Media

MEET THE CREW

Versatile, creative and entrepreneur, these are the attributes best defining the First Track Lab team members. Through the past years, they have sharpen their skills together at Anticonf, a riding brand founded by Selim a decade ago. In addition to this common project, all have had experiences on their own in different industries.

 

And in their task, they are also supported by several business partners with various background (wide scale business, winter sports, entrepreneurship...). 

Please meet the First Track Lab A-team ! 

Yoann is the business profile behind the First Track Lab.

In addition to his managing role in the lab, Yoann has a background as marketing agency manager. He is overseeing the global business organization of the First Track Lab. 

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Yoann Chapel

Managing Partner, Marketing Lead

With over 12 years of experience in development of riding gear, Selim is the mastermind behind the First Track Lab.

In addition to his managing role in the lab, Selim is also coordinating wide scale ski production at the AST factory in Tunisia, bridging the gap between R&D and volume production.

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Selim Abdi

Founder, Design and R&D Lead

With his background in product design and development, Thibaut is the person managing the day to day activity at the First Track Lab. 

And Thibaut also spends as much time as he can out there, in the mountain to feed his passion for riding sports. 

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Thibaut Lampe

Project Manager

 
 

First Track Lab

Chemin de Châble Creux 16

1934 Bagnes

Switzerland

 

CONTACT US

Yoann Chapel

Managing Partner

You can contact me via our contact form. Should you need to discuss an urgent matter, feel free to reach me via WhatsApp or phone at the following number: +41 78 839 55 06

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