First Track Lab - Swiss Snowboard Factory - _mirtewashere.jpg

in short...

The First Track Lab is a development & production hub for riding equipment, based in Verbier, Switzerland. 

Our vision: to create a new era for ski, snowboard, kiteboard & wakeboard manufacturing. 

Photo credit: @mirtewashere

Video credit: @jamsebastien

First Track Lab - Swiss Ski Factory - _mirtewashere.jpg

our mission.

Introduce alternative ways to produce riding equipment and create new business opportunities for your brand.

Fast & flexible product R&D

Agile & demand-driven production

Swiss Made quality products

Local, increased sustainability

Photo credit: @raphaelsurmont

First Track Lab - Swiss Ski Manufacture -  _mirtewashere.jpg

a unique facility.

We recently opened our new site: a smart & agile production facility, leveraging 4.0 manufacturing technologies. 

For us, the future of hardware production is materialising through short & reactive production cycles, high flexibility and limited stocks. 

This new approach allows brands to produce locally and based on the effective demand. As a result, it helps lower the overall transportation impact, reducing waste and optimising the financial risk. 

Photo credit: @mirtewashere

First Track Lab - Ski Prototypes, Switzerland -  _mirtewashere (2).jpg

highlights.

Awards, partners & press features

First Track Lab - ISPO Brandnew.png
First Track Lab - The Telegraph.png
First Track Lab - Bilan.jpg
11_Verbier.jpg
First Track Lab - Le Matin Dimanche.png
First Track Lab - Red Bulletin.png
First Track Lab - Skipass.png

Photo credit: @mirtewashere

First Track Lab - Swiss Made Snowboards -_olivergodboldphoto.jpg

services.

Here to assist you at any stage of your value chain.

innovation

Launch audacious projects with high agility and limited risk.

We turn your ideas into reality.

production

Unlock new commercial models, production becomes an opportunity, not a constraint.

We adapt boost your value chain.

prototypes

Develop new products with unprecedented speed & flexibility.

We press your prototype in 24h.

consulting

Leverage top industry experts and take your business to the next level.

We answer the big questions.

 

Photo credit: @olivergodboldphoto

First Track Lab - Xavier de le Rue Verbier -  _brightheadmedia.jpg

client selection.

Picture1.png
logo-rossignol-200x200.png
gin-kiteboarding-logo-og.png
First Track Lab - Valmont.png
Picture2.png
mov_corpologo_white.png
Picture1.png
Picture12.png

Photo credit: @thibaut.lampe

 
First Track Lab - Verbier Ski Factory - _mirtewashere (2).jpg

featured

Client projects & partnerships selection.

Anticonf x First Track Lab

Verbier x First Track Lab

Xavier de le Rue x First Track Lab

Black-Line x First Track Lab

Photo credit: @mirtewashere

 
First Track Lab - Swiss Ski Research & Development - _brightheadmedia.jpg

"First Track Lab is the brainchild of Yoann Chapel and Selim Abdi, a classic pair of disrupters out to shake up traditional ski manufacturing." 
 

the telegraph

Photo credit: @thibaut.lampe

First Track - Swiss Made Skis - _brightheadmedia (4).jpg

co-founders.

First Track Lab - Yoann Chapel.jpg
  • First Track Lab - LinkedIn

yoann chapel
Co-founder, Lab Captain

Swiss knife marketing & management expert with 10 years marketing agency track.

Managed a team of 20+ people in Geneva and structured HR for a 70 people team in Shanghai.

Account manager for large accounts: TAG Heuer, Vacheron Constantin, IMD, Piaget…

Managed marketing & communications at Anticonf and Movement skis.

selim abdi
Co-founder, Head of Disruption

Unique set of skills covering riding equipment design, R&D and production at all scales.

Repositioned, harmonized, and redesigned all Movement ski collections.

Managed Tunisian ski factory AST with a production capacity of 50K pairs of ski / year.

Founder of Anticonf, designer of the award-winning Next Core technology.

First Track Lab - Selim Abdi.jpg
  • First Track Lab - LinkedIn

Photo credit: @thibaut.lampe

First Track Lab - Swiss Made Snowboards -_mirtewashere.jpg

contact us.

Thanks for submitting!

first track sa

Chemin de Chable Creux 16

1934 Bagnes

Switzerland

Photo credit: @mirtewashere