

swiss ski factory 4.0
First Track is a next-generation development and production hub for riding equipment, based in Verbier, Switzerland.
Our Vision: to revolutionize ski manufacturing through the advanced capabilities of Industry 4.0 technologies.
We supply small, medium, and large ski brands, openning a new era of unparalleled flexibility and agility for their supply chains.

jump aboard!
We offer a unique opportunity to reshape the industry, fostering a more sustainable and collaborative approach centered around a highly efficient supply chain. Specifically, we provide:
Fast & flexible product R&D
Swiss Made quality products
Agile real-time production
Increased sustainability

services.
research & development
Providing R&D solutions with high speed and no limitation to innovation.
We turn your ideas into reality.
custom series production
Offering a range of pre-developed products, that allow you to focus on your branding.
We provide the shape, you provide the design.
bespoke series production
Providing real-time series manufacturing and enhancing your supply chain.
We follow supply you in real-time.
consulting
Supporting your brand in its development or focusing on specific topics.
We answer the big questions.


the telegraph
"First Track is the brainchild of Yoann Chapel and Selim Abdi, a classic pair of disrupters out to shake up traditional ski manufacturing."

highlights.
Awards, partners & press features









team

yoann chapel
Co-founder, Lab Captain
Swiss knife marketing & management expert with 10 years marketing agency track.
Managed a team of 20+ people in Geneva and structured HR for a 70 people team in Shanghai.
Account manager for large accounts: TAG Heuer, Vacheron Constantin, IMD, Piaget…
Managed marketing & communications at Anticonf and Movement skis.
selim abdi
Co-founder, Head of Disruption
Unique set of skills covering riding equipment design, R&D and production at all scales.
Repositioned, harmonized, and redesigned all Movement ski collections.
Managed Tunisian ski factory AST with a production capacity of 50K pairs of ski / year.
Founder of Anticonf, designer of the award-winning Next Core technology.


sampo vallotton
Production Manager

elisa baumeler-berclaz
Quality & Logistics Manager

featured
Client projects & partnerships selection.
Simply. x First Track Lab
Verbier x First Track Lab
Xavier de le Rue x First Track Lab
Black-Line x First Track Lab
Gin Kiteboarding x First Track Lab
Anticonf x First Track Lab

contact us.
first track sa
Chemin de Chable Creux 16
1934 Bagnes
Switzerland