an innovation agency for the riding industry
The First Track Lab was born from our years of experience developing snowboards, skis, wakeboards and kitesurfs. We aspire to translate ideas & dreams into reality from our unique facility in Verbier, Switzerland. Able to produce all kind of prototypes within hours, making innovation fast and affordable for any brand, we run your R&D, handle your production, support your marketing and much more.
Ride tech and eco tech development
Prototyping and proof-testing
go to production
Swiss Made series production
Wide scale production
go to market
Business strategy & consulting
Sustainability & transformation
Marketing strategy & execution
ISPO brandnew, best winter
working with the support
of 5 business partners
ski, snowboard, wakeboard, kitesurf
to shape, press, test prototypes in less than 24h without mold
cups of coffee
and many many
long working nights
first of its kind, based in verbier, switzerland
Discover the First Track Lab through the unique eye of Seb Jam, our friend and the official video maker.
Most of the shots have been taken in the area of Verbier, either in our lab or in the surrounding mountains, the ultimate playground to test our latest developments in real conditions.
"With the First Track Lab, translating ideas into viable prototypes has never been so straight forward. No need to invest in expansive molds and a window of 24h is usually enough to get a model out for testing."
selim abdi, Head of Disruption
With over 10 years of background in product and brand development, the First Track Lab team can basically launch a brand from scratch. From branding & positioning, technology development, product design and down to the production and go to market, we can help you at pretty much any stage of value chain.
research & development
Ride technology development
Eco technology development
Concept / product design
Fully functional prototype
Pulled in 24h from the design validation
No investment in molds
Mechanical testing (data-driven)
Real condition testing (feeling-driven)
go to production
Wide scale production management
Privileged production partner: AST (Tunisia)
Open to work with any factory
Quality check during production
Gear testing for quality standard validation
go to market
Business consulting & strategy
Sustainable & business transformation
Product offering diversification
Marketing consulting & strategy
simplified r&d process
Developing a truly innovative product is often an expansive and long-lasting crusade. Investment in molds is usually required from the prototyping phase and brands have to take a risky bet on their ideas. The time to produce these molds is also a major constraint and when the production finally happens, back and forth start between the production site and the testing site. Here again, expansive, time consuming and not ideal for the CO2 footprint.
At the First Track Lab, our mission is to simplify this process and make innovation in the riding sports affordable, fast and flexible. Our lab has been entirely designed to build prototypes without mold and the testing areas are basically next door.
first track lab process
meet the crew
Versatile, creative and entrepreneur, these are the attributes best defining the First Track Lab team members. Through the past years, they have sharpen their skills together at Anticonf, a riding brand founded by Selim a decade ago. In addition to this common project, all have had experiences on their own in different industries.
And in their task, they are also supported by several business partners with various background (wide scale business, winter sports, entrepreneurship...).
Please meet the First Track Lab a-team !
Managing Partner, Lab Captain
Founder, Head of Disruption
first track lab
Chemin de Châble Creux 16
1934 Le Châble VS
You can contact me via our contact form. Should you need to discuss an urgent matter, feel free to reach me via WhatsApp or phone at the following number: +41 78 839 55 06